‘Did you know Camp that anti-vaxxing and disinformation is a growing, lucrative business and turns over millions of dollars?’

            ‘How do they make money?’ Camp asked.

            ‘The vaccination opponents earn money in various ways: they have advertising revenue from YouTube videos, they sell vitamin supplements on their websites or sell themselves as event speakers. Over 30 million Facebook users follow pages with false vaccination information, the Centre for Countering Digital Hate (CCDH) estimates. They also insert anti-vaccination messages into make-up or vitamin ads, thereby avoiding the algorithms that are set up by social media to trap misinformation.’